PR Agency

PR Approach

Our Approach

Research » Planning » Development » Execution » Evaluation

Our team begins with thorough research on your company, its offerings, perception in the market, competitive analysis and all the compelling issues that your require to address. The team, then moves on, to understand who your customer is and what their viewing and listening habits are. This is paramount to developing a successful media campaign.

Strategy Planning
Every successful campaign has its foundation in the strategic plan. Our team develops meticulous time tables with clear description of what is to be achieved and what strategic steps must be taken to help launch your company to heights far beyond the limits of competition.

Message Development
Our experienced media-coach takes you through a well laid out communications workshop to help you identify your target audiences, the key issues and develop your key message. Our experienced writers then get on to the job and write the press material in a way that piques the interest of the media and communicates directly to your various target audiences. The Creativizt approach leverages the valuable insight gained from the research based analysis in the first step, to creatively position you, your company and products, and help develop credible themes and story lines that will shape the perceptions both of the media and your consumers.

Our executives and media managers share an excellent rapport with the editors and journalists on different beats whom they approach to pitch your stories backed by creative content writing. Intense follow-ups and persistence with the media results in quality coverage nationally. Our team just never gives up and gets the desired results for all our clients.

Evaluation & Results
The real value in PR is not that it is inexpensive - it's the fact that it is invaluable. It is not possible to put a price on the value received from the trust and credibility created in the mind of the consumer by endorsements from well-respected media vehicles. Creativizt uses help you easily compare the success of its program to the results of your key competitors. Creativizt's clients typically experience breakthroughs of 100% to 300% in media traction, message clarity and quality of marketplace understanding in comparison to pre-Creativizt baselines.

Detailed case studies including problem definition, strategy and results are available to qualified inquirers. Please get in touch with us.

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